STEM Scholars Brand Identity

The College of Letters & Science contacted us to help them determine a brand identity for a new STEM-based program created to benefit underserved students.

We created a brand identity platform, tone & vibe, messaging framework, and visual strategy for the program, highlighting the humanity behind the study of STEM, and the individualized attention they get at a large university like UW–Madison. Check out the brand guide below.

Give a whoop-whoop to Art Director/designer Danielle Lamberson Philipp and Co-Writer Preston Schmitt on this one!