School of Music Double Major Campaign

Hot on the heels of the creation of visual branding for their new Hamel Music Center, the UW School of Music contacted us to help them market a campaign targeted toward double majors.

We built a brand campaign including a brand identity, visual design system, and a messaging platform hinging on the whole person. “You’re not a major; you’re a person” was born of this. Below, check out some materials as presented.

Highest of fives to Danielle Lawry for her art direction and design on this project!