American Family Insurance Data Science Institute

The UW College of Data and Information Science contacted us to help them develop a naming and branding architecture for their new Data Science Institute.

We developed a brand framework whose foundation lies firmly within UW–Madison; at the same time the expression of the brand spotlights a very generous sponsorship from American Family Insurance in ways both significant and exciting.

Our naming and branding structure provides benefits of a brand identity that is both mobile and flexible, allowing the Data Science Institute to leverage both the UW and the AmFam brands to their fullest.

Hoorays all around for Danielle Lamberson Philipp for art direction/design, and Preston Schmitt for co-writing!