The UW’s 175th

The University of Wisconsin–Madison celebrated its 175th anniversary in July 2023. To mark this milestone, the university organized a year of recognition and reflection.

We took on innovative approaches to creative collaboration, bold concepting, and meticulous organization, with both careful use of financial resources and generous use of Bucky Badger. Despite dozens of voices at the table and a considerable chain of approval, we built a cohesive creative framework that ensured fidelity to the Wisconsin Idea, that foundational notion that the work of the UW should reach and benefit the entire state of Wisconsin.

Round of applause to Danielle Lamberson Philipp, Sarah Page, and Caleb Weisnicht for their mad graphic design skills on these ads below!